They actually want to make ads look nice across all kinds of websites, while making sure to keep them from slowing down the browsing experience. So Eich and his team are being more nuanced. There are even blockers for ad blockers, like Sourcepoint and PageFair. Prominent developer Marco Arment elected to pull his ad blocker from the App Store, noting that this type of technology can “hurt” some people. Apple’s iOS 9 mobile operating system supports ad blocking through third-party apps. The rise of Brave comes at a time when ad blocking is a hot topic. From the browser’s “Bravery” menu, users can opt to “Stay ad supported on this site” or even “GiveBack to this site.” Simply put, end users are the ones in control, and their privacy is not invaded by default.
But the startup is taking a novel approach to the whole ad blocking discussion that will get some people interested even without the performance gains. Pages load 40 percent faster on desktop and as much as four times faster on mobile, he said.Ĭontent certainly does seem to come up quickly if you’re like me and not used to browsing with an ad blocker.
“The way we differentiate for most users, especially as we grow, is through speed, because no other browser blocks all the cookies that are third-party tracking, all the fingerprinting techniques, all the scripts that try to inject ads - we block all that stuff,” Eich said in an interview with VentureBeat.
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